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Pitchlane

Full Cold Video Email Campaign Set Up

Updated

Closing Clients Group Offer No Longer Valid

Introduction

The Key Components Of A Successful Cold Video Email Campaign

  • Targeting
  • Deliverability
  • Email copy + using a GIF
  • Video Landing Page
  • The Video
  • Automations
  • Followups
  • Analytics
  • Pitchlane Customer Success

Why send cold video emails?

Psychology of why it’s important

  • A prospect hearing your voice humanises you. This means
    • You are much easier to trust
    • You can show off your expertise
    • You become relatable (especially if reaching out to prospects of the same seniority within a company)

Practical/Commercial reasons it is important

  • Videos are a pattern disrupt - they buy attention
  • Videos are a focal point of automations and gaguing intent
  • They give your outreach / lead gen a USP

Success Story

Kristian, ColdSharks: 7% meeting booked rate and had 6 clients wanting to work with him from ~500 cold emails

Success Story

Erik Paulson, Vendisys: 3x meetings booked on an A/B test - case study coming soon

The Set Up Starts Now

Targeting

B2B Lead Gen Agency Targeting B2B SaaS

If you still need the list, build it in GetLeads. Search B2B contacts by job title, industry and company size, pull them with the website column Pitchlane needs, and start on 1,000 free credits before paying a flat monthly fee. It is the lead source we recommend first; Apollo or Clay work too if you already pay for them.

Deliverability

Deliverability Checklist

Email Copy

(spintax to be added later)

Subjectline: [video] how can [companyName] book 30 calls

Hey firstName

Body: I’ve created a video for how [insert offer] we would get you 30 clients a months in 45 days or you don’t pay.

That’s how we achieved [company] in [timeframe].

GIF

Funny, right?

Signature

note: segment by job title/revenue/painpoint/niche for even better results

Video Script

  • Script template #1 Hey - could be completely wrong but [probing question about relevant trigger] Reason I ask is we helped [company] to [achieve/fix X] with our [z method] but it only works if [qualifying criteria] So I could be completely wrong but if [you match criteria] we could get same results Again - not sure if that’s right but thought I’d introduce myself via video in case - if it is, I’ve left my availability to the side to see if we’d be a good fit And it won’t be a sales call - we need to vet our potential clients to see if we can get them results, in order to protect our reputation. So leave your credit card locked away. I’ll also leave a case study below

ingredients: referencing case studies are great

Hi,

I mentioned in my email [insert offer]. Here’s our plan on how we would do that for you.

[mechanism] - heres how we would do it

[so you could achieve x outcome] - sell the outcome: your revenue could be X based on these calcs

strong CTA reference the calendly

Automations

Email:

Just got a notification from pitchlane that you viewed the video that I sent you - what did you think of my acting skills haha?

Sent from my “smart” phone - please excuse any grammatical errors and brevity

Sean’s version

Just got a notification from pitchlane that you viewed the video that I sent you - are you interested in [insert offer] like I outlined in the video?

Are you free next tuesday at 10am?

Here’s a link below to book a call ← this should be a/b tested, is automated or manually better

or auto book with calendly?

Other ideas for automation

  • Cold call - this is a great opportunity to handle objections
    • Take 5 to go on their website and personalise and relate your offer
  • LinkedIn message
  • Ringless voicemail drop

Follow ups:

  • What did you think of my acting skills haha?
  • Can you tell I don’t usually get behind the camera haha?
  • Hopefully you can hear me through my accent haha - was the audio ok?
  • That was actually my first time behind camera haha - how did I do?
  • I bet [competitor] isn’t doing this right? - relate to the offer/company/niche

Analytics

How to use Pitchlane 101

Pitchlane Customer Success

Customer Success Story

Maarten Grunson, Powermarketing: closed 20k in new clients from Pitchlane, that’s a 20x ROI - case study coming soon!